This year’s holiday cards carry more tidings of peace and hope and less cheer. That’s what holiday-card company Minted is noticing among its customers’ orders.

The Most Popular Holiday Cards
The Wall Street Journal, December 2016

Serial entrepreneur Naficy founded Minted in 2007. Little did she realize that she'd spend a decade building a lust-worthy design engine. Every week, Minted gets thousands of designs; to date, millions of consumers have voted on them.

Inc.’s Female Founders 100
Inc., October 2018

With Minted’s help, New York City-based artist Christine Llewellyn left her career in finance to pursue her passion for art and design.

Turn Your Creativity into Cold, Hard Cash
TODAY, June 2017

Mariam Naficy shares her entrepreneurial journey, from starting in the late 1990s with her friend in her apartment to growing her second company, Minted, into the largest design crowdsourcing platform on the Internet.

How I Built This with Guy Raz
NPR, June 2018

Minted Announces $208 Million in Series E Funding from Permira Funds and T. Rowe Price

Minted, the leading independent design company that brings unique, best-selling design to market at scale, today announced the closing of their $208 million Series E financing from the Permira funds as well as funds and accounts advised by T. Rowe Price Associates, Inc. The investments were led by Permira’s Brian Ruder, Co-Head of Technology and Partner, and T. Rowe Price Associates, Inc.’s Henry Ellenbogen, portfolio manager of T.Rowe Price New Horizons Fund. Minted plans to use the financing to expand into new channels and reach more consumers.


Minted Introduces First-Ever In-Home Portrait Photography Service with Photo-Op

Minted, the marketplace of independent artists, today announces the launch of Photo-Op, the first ever on-demand, in-home, affordable portrait photography service. With the touch of a button, anyone can organize a photo shoot at the time and location of their choosing, and work with Minted photo retouchers and stylists to incorporate their new photos into the perfect holiday card. Starting at $100, customers can book a 30-minute in-person session with one of Minted's independent portrait photographers, at home or at a location of their choice. Inspired by the growing on-demand lifestyle and the service-assisted shopping that customers crave, Photo-Op is a complete departure from booking a service with a traditional photo studio.

MARCH 2017

Minted Launches the Minted 50: 50 Days of Spontaneous Creativity

Minted, the global marketplace of independent artists, today announced the launch of the Minted 50, a series of 50 creative projects produced on 50 consecutive days by 50 artists and creatives. Celebrating creativity in the everyday, each project will be spontaneous and completed within the course of one day. At the end of 50 days, all of the projects will be exhibited at the gallery of Van’s General Store in New York City, and auctioned off to benefit RxArt, a nonprofit organization whose mission is to help children heal through the extraordinary power of visual art.


Minted Finds Presidential Election Makes Consumers Rethink Holiday Greetings: Less “Cheer,” More “Peace”

Minted, an online design marketplace that connects consumers with independent artists, today released findings that the presidential election has noticeably impacted the types of holiday cards consumers are sending this year. Minted takes a data-driven approach to designing products and identifying consumer trends. The company crowdsources stationery, art, and home decor from 10,000 independent artists through monthly competitions and analyzes millions of consumer votes using proprietary algorithms to determine which products to sell.

+ more press releases
+ more print coverage
May 2017 - Masters of Scale with Reid Hoffman

The Money Episode with Mariam Naficy, Founder of and CEO of Minted

March 2017 - Adweek

50 Creative Projects in 50 Days: How Minted Is Challenging and Rewarding Its Artists and Designers

November 2016 - Vogue

13 Most Beautiful Holiday Cards to Send This Season

November 2016 - CNBC

Minted CEO on Holiday Trends

+ more online articles